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Marketing & beyond

Understanding the sports business and customer needs is our job.

Our unique business perspective and creativity is beyond expectation. It is more than marketing, it is more than customer satisfaction, it is marketing & beyond! Experience working with us!

Media Rights

Broadcasting of live games will always generate revenue, as well shirt sponsorship. The revenues are determined by the size of the national market and the dominance of popular teams. Our market knowledge and relationship with broadcasters help us to manage negotiations for media rights for TV, radio and internet.
We have gained huge experience due to selling media rights for the most successful football club in Romania, FC Steaua Bucharest. In recent years, we have dealt with domestic and international rights, UEFA Europa and Champions Leagues And friendly matches. We have used new media such as internet or delivSMS delivery to mobile phones, and have obtained best possible revenue from media rights. Recently, Durby Sports Marketing has obtained media rights for other Liga 1 clubs, for both the domestic and international markets.

Football is not our only target; we also specialize in other team sports. We have successfully expanded into rugby, MER 2011 becoming a benchmark for our company, not only through media rights, but also from perimeter advertising, event organization and extensive cooperation with clients and suppliers.

DSM can maximize your media rights and sponsorship revenue for the following sports:
  • Football
  • Rugby
  • Ice Hockey
  • Volleyball
  • Basketball
  • Handball
  • Water Polo
Moreover, Durby Sports Marketing, intends to use its business contacts and partnerships in order to have a strong and long-term penetration on the Romanian media rights distribution maket. Cooperating closely with important international media rights companies / holders and with local broadcasters, DSM’ s main objective is to offer excellent services to both parties involved. DSM has a great variety of TV programmes - live or recorded - on sports, such as: football, tennis, rugby, voleyball, basketball, skating, boxing motorsports, etc. DSM also offers full service packages, stretching from programme sales to programme distribution, as well as expertise on purchasing the best programmes for the Romanian market. Competitions, such as Endesa League, the 2014 South - American Football WC preliminary matches or figure skating galas represent only a part of the sports events broadcast in Romania due to Durby Sports Marketing activity.

DSM delivers an absolutely innovative marketing approach. It is a new concept for the Romanian market. DSM is trying to create synergy between media rights and sponsorships. We strive, firstly to meet our customers’ needs and secondly to create strong brand images and to make our customers achieve their business goals through broadcast sponsorship.

Due to our huge experience in the field and always working closely with our customers, Durby Sports Marketing succeeds in finding the best marketing strategy enabling the viewers to make a rapid connection between the TV programme and the respective brand.
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