Naming rights and event title sponsorship is an area that has grown rapidly in recent years. There are now more than 500 naming rights deals in more than 30 countries, and the number of new opportunities is increasing.

Getting your company's name on a stadium or indoor sports arena, as well as event title sponsorship, can be a cost-effective promotional tool with huge advantages for your company. Achieving these rights gives you an opportunity to put your corporate brand in front of millions of sports fans week after week, year after year. On average the more valuable deals are five years longer and it is not unusual for major deals to be as short as three years. The aquisition of naming rights or event title sponsorship gives you an instant high profile in the region. One huge advantage is free advertising within national and international teritory, visible each time the stadium or competition name is referred to in all media (tv, newspapers, online, mobile apps, social media, etc). This is the unique value for the companies trying to get in the public mind. Nothing compares to the amount of publicity and exposure that exclusive event title sponsorship or stadium naming rights can provide.