DSM introduces a new type of service at the Romania vs Chile game
One of the most important friendly matches that Romania's national football team had to play on its home field this year benefitted from a LED advertising billboard system provided by Durby Sports Marketing.
After the far-from-promising evolution of the qualification campaign for the 2018 World Championship that will be hosted by Russia, our national team took advantage of the chance to make amends to their supporters on Tuesday, June 13, in the friendly game played on the Cluj Arena against the national football team of Chile. The South American team includes players from top football clubs, such as Gary Medel (Inter Milan), Arturo Vidal (Bayern Munich), Charles Aránguiz (Bayer Leverkusen), Marcelo Diaz (Celta Vigo) and Alexis Sanchez (Arsenal), and is the winner of Copa America 2016, a trophy won after playing the final against the national team of Argentina. This was the last test that the Chilean national team had to face before participating in the Confederations Cup, hosted by Russia since June 17th. The Romania vs Chile game attracted a significant national audience, considering that the event was broadcast by ProTV and ProTV HD TV channels.
In addition to the spectacle unfolding on the pitch, a significant visual role was played by the LED perimeter display system that delivered to an audience of more than 1.3 million viewers, representing a share of 20% and a rating of 7.7%, ads of the national team’s sponsors who had the chance to make their messages known to the audience. To ensure the best display conditions, organizers chose DurbySports Marketing to provide the LED billboard infrastructure and associated advertising services. As always, DSM managed to surpass its past performances and to add a new service to the list of services provided to its customers by ensuring double broadcasting, namely by ensuring a set of LEDs for live broadcasting in Romania and a different set of LEDs for broadcasting live on the territory of Chile. This is a new milestone in developing DSM's range of services and the quality delivered on Tuesday evening was praised by Lion Sports Media, the Chilean national marketing agency.
”We are proud that the services provided by Durby Sports Marketing to previous RFF events have been appreciated and we have managed to show once again that we are an inspired organizer choice for providing this type of specialized services. By ensuring double broadcasting, we have demonstrated that we have the capability and flexibility required to ensure a quality compatible with the most demanding industry requirements,” said Bobby Durbac, CEO of Durby Sports Marketing.
15 iun 2017 15:00
