DSM Signs a Partnership with FC Viitorul
Always striving to selectively associate its image with professionalism in Romanian sport, Durby Sports Marketing announces the initiation of a collaboration with FC Viitorul, a club example based on a solid vision in terms of sustainable investment and professional management.
The agreement signed establishes DSM’s involvement in the provision of marketing and related services for a period of three seasons, the company’s contribution meaning an added value to the infrastructure already existing at the FC Viitorul club.
“For me personally, as well as for millions of Romanian football fans, Gheorghe Hagi was and will remain “The King”. Going past his unsurpassable performance in sporting terms, Hagi also showed that he is a leader in terms of business management and leadership, being the best example of business applied to Romanian sport. Aside from his impeccable image and sport business endeavors, Gheorghe Hagi is one of the few football people to understand the importance and long term effects of being associated with a team of marketing professionals, as well as the marketing impact in the current economic context,” stated Bobby Durbac, General Manager of Durby Sports Marketing.
”We are not expecting immediate results, nevertheless, Gheorghe Hagi astutely acknowledges the manner in which the effect of marketing actions is quantified in the business progress. What we want, however, is to build a solid collaboration where the marketing component is to become an active component in the development of the club” stated Bobby Durbac.
10 iul 2016 20:00
