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DSM represented within the Sport Business Chain

At the end of September, the Știrbey Palace in Buftea held the first edition of the Sport Business Chain, an international conference on sport and networking on "Sustainable Monetization of Sports Organizations".
Invited to give a brief presentation at the event, Durby Sports Marketing's general manager, Bobby Durbac, joined a select entourage of 35 industry leaders and entrepreneurs from the global sports industry as well as some of the most important actors of the Eastern European sports sector. Thus, to give just a few examples, three-day special guests of the three-day event included Maik Matischak, Vice President of Communications at NBA EMEA, Alex Trickett, Global Head of Sport on Twitter between 2015 and 2017, Simon Chadwick, Sports Enterprise Professor and Co-Director of the Salford University Sports Business Center in the United Kingdom as well as Mike Farnan, former Managing Director of Manchester United, responsible for brand expansion in Asia during the club's most successful period. The purpose of the event was to provide the context in which sports stakeholders - clubs, leagues, federations and businesses involved in sports - learn how to monetize sustainable variables such as: social media, digital marketing, e-commerce, drawing in sponsorship, community involvement or strategic partnerships.

The event was supported by one of the most appreciated Romanian entrepreneurs, Eduard Irimia, founder of Superkombat, who brought his organizational know-how from hundreds of sporting events created globally. He joined the organizing team as a brand ambassador # SBC2018, wishing to promote young Romanians with potential in the international entertainment and sports environment.

"I welcome the initiative to organize this event that brings to the attention of those involved in the Romanian sport phenomenon the experiences lived at the level of the big international organizations. At the same time, I was glad to meet George Ogăraru, a senior consultant at the Ajax Amsterdam Academy, and Eduard Irimia, two of the internationally recognized Romanians for sports performances and sports business, among those involved in the event, said Bobby Durbac.
30 sep 2018 14:00



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