DSM, strategic partnership with Steaua rugby players
Durby Sports Marketing will continue to support the rugby section of the most famous Romanian sports club, Steaua Bucuresti. Its main objective is to have many sports marketing performances equal to the number of sports performances.
DSM has great ambitions for the season that started in spring. Our objectives are: new sponsors, new partnerships, an image upgrade and more brandawareness for the rugby section.
„Rugby stadium has been my home since I was a child and I consider it a duty of honour to support this sports section, as I am truly convinced that my father, a rugby player that served the red-blue colours of the National team, would be very proud of me. DSM started to provided its support in 2010, when it offered Samurai equipment to the team. Then DSM initiated several concrete support actions and this year, I want DSM to be more involved and active.”, stated Bobby Durbac, the General Manager of the Durby Sports Marketing.
Besides the historical-traditional aspect of this partnership between DSM and the rugby section of Steaua, both institutions are aware of the rugby social valencies and benefits to our contemporary society. DSM has an honorary obligation to support the military club and its rugby section.
Steaua holds the 2013 Romanian Cup. Red-blue rugby players wear Samurai equipment for their official matches, as the well-known English teams Sale Sharks, Exeter Chiefs or London Welsh. Samurai and CSA Steaua (the rugby section) have signed a partnership by the end of the year 2016.
15 feb 2014 15:00
