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Performance in sports is intertwined with performance in business

After mediating the image contract that Gica Craioveanu signed with Superbet in May, becoming brand ambassador, Durby Sports Marketing helped sign a new partnership between a Romanian and world football legend and one of the leaders in the local entertainment market.
Game World, a representative company on the market of entertainment centers in Romania, having as field of activity the organization and operation of electronic gambling halls, announced the signing of a collaboration agreement with Helmut Duckadam. The collaboration with the former legendary goalkeeper - the hero of the final of the European Champions Cup in 1986, in Seville, where he defended all 4 penalty kicks in the match between Steaua Bucuresti and FC Barcelona - will last for a period of 5 years. Helmut Duckadam and Game World will collaborate to convey the company's messages, the values of the Game World brand being reflected in the public image that the former performance athlete has.

"Helmut Duckadam is a living legend, and his notoriety and image will help us make even better known the actions that Game World organizes for its customers, for the company's employees and as part of its social responsibility activities. We are actively involved in promoting responsible gaming, we run the Game World Scholarships program for students, masters and doctoral students in psychology who specialize in the study of addictions and we get involved in the life of the communities where we work and in important social causes. The most recent example of this is our support for the fight against the coronavirus pandemic. There are strong common values that Game World and Helmut Duckadam brands have in common, and the presence of this legendary player within our team is already a real inspiration for all of us ", said Attila Otto Török, Game World Romania strategy director.

"I am very pleased to assume this role of ambassador because I discovered in Game World a partner with a long-term vision, a real responsible player in the industry in which it operates. I am convinced that we will keep together what I call the winning attitude and that what we will achieve throughout our collaboration will inspire those who cross the threshold of Game World halls to be responsible and balanced ", said Helmut Duckadam.

For his part, Bobby Durbac, director of Durby Sports Marketing, said: “His professionalism and the excellent image that Helmut Duckadam has in the world of sports fans with the round ball is a guarantee of the success of the partnership signed today. As it has been proven over time, performance in sports intertwines with performance in business and we are proud to have been able to bring both to the same wavelength, that of winners, two solid brands of the local market”.
30 iul 2020 09:00

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