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Marketing & beyond

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An important partnership between DSM and Sportfive International

In accordance with the strategy on developing collaborations between DSM and other similar companies – very important names in the world sports marketing – DSM has recently concluded the partnership with Sportfive International, a company specialized in sports marketing rights and audio-visual management. Sportfive International is a certified voice in the field.
Sportfive International was founded in 2011, when two media giants’ marketing agencies, RTL Group şi Canal+, merged, and when in 2006 it was bought by the multinational group Lagardere. Sportfive International ensures and manages marketing, hospitality and media rights for many sports groups and major events carried out in Europe and Africa.

The partnership between Durby Sports Marketing and Sportfive International was launched at the Greece– Romania football match in the play-off CM Brasil 2014, played in Athens. Together, Durby and Sportfive, as advertising rights holders, managed to provide perimeter advertising to its partners, in a professional manner and by using cutting-edge technology.

Bobby Durbac, general manager of DSM, was thrilled with the new challenge and he declared: “Our present collaboration with Sportfive is extremely fruitful, as it is an opportunity for our partners to have access to the most important events. To associate our company name with Sportfive is an honour for us and, in the same time, an obligation to commit ourselves to very high standards. We promise that our services offer will increase as far as the quantitative and, especially, the qualitative aspects are concerned.”
18 noi 2013 14:20



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