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Sports Marketing - Topic Tackled by Sports Forum

Romanian Olympic and Sports Committee (ROSC) held in late February session of national and international communications Sports Forum, the place chosen for this event is complex Cheile Gradistei . The stated purpose of this event was to bring in actuality the most elaborate recipes in sport, and identifying the most effective ways to improve the knowledge on segments such as sports psychology, high performance, communication and sports marketing, finance and sports management.
Alin Petrache was the host of the Forum that in addition to the more than 170 participants, including 45 heads of national federations of sport, Olympic and non-Olympic, had as special guests Octavian Morariu, IOC member for Romania, Steven Scott, relationship expert International Association of European Olympic Committees (EOC), Giovani de Angelis, economic director of EOC, Jozef Liba, general secretary of the Slovak Olympic Committee, and Gabriela Szabo, Minister of Youth and Sports.

The Sport Forum was attended by representatives of Romania's top corporate environment, a number of speakers from the European world of sports management and Romanian top athletes.

Among those invited to address the audience on sports marketing was and Bobby Durbac, general manager of Durby Sports Marketing, who held the presentation entitled "Sponsorship ... How?". In his presentation, Bobby Durbac stressed the importance of a marketing department in a sports club and a person dedicated to communication activities, specialized generating income and capturing public attention. In an environment oriented mainly towards football, marketing departments and communication people must be pro-active and to meet the club's supporters and fans of respective sports. The impact was highlighted by the interactive session of questions and answers that helped detail some aspects, but also the new ones that will be addressed in future editions of the Sports Forum.

"I am honored that I was invited to address an audience of the highest level and at the same time I'm glad I had the opportunity to point out certain aspects of sports marketing in general and in Romania, with its peculiarities , "said Bobby Durbac. "A field so vast, but also new locally requires attention and consistency in development and we hope that the COSR initiative will have continuity and give all those involved a stable framework for approach and development in this area," the general manager of Durby Sports Marketing added.
01 mar 2015 16:00

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