The Third PANINI Album for Liga 1
Starting with March 10, the Professional Football League and Panini will bring the third edition of the album dedicated to Liga 1 to the attention of fans of local football.
Available at newspaper stands across the country, the album is accompanied by 354 stickers containing information on the roster of the 14 teams lining up for the start of the competition. As a premiere for this edition, the set of stickers, of which 18 feature special treatments, designed to populate the 40 pages of the dedicated album, contains both players who have played for their teams during the first part of the season, as well as the 32 players transferred during the winter break. This expansion of the sticker series keeps up to date the viewers following the phenomenon and using the Panini album as a precious source of information, as for each individual footballer the stickers include data on the player’s height, weight, date of birth, kit number, all of these added to the player’s honors.
Panini Italy is one of the largest companies in the entire world, handling the market launch of albums collecting representative figures from sports and entertainment. Thus, Romania, LPF (The Romanian Professional Football League) and Liga 1 join this global project, which also include sporting giants such as FIFA World Cup, UEFA Champions League, NBA or marquee representatives of entertainment, such as Disney or Harry Potter.
An important part in commissioning this initiative is played by Durby Sports Marketing, a company which was directly involved in all stages of the project, from beginning, execution to promotion.
”The Panini albums have become a constant for local football, and this is due to the positive response from football fans. Children, and more, closely observe this method of keeping in touch with their favorite teams, of feeling closer to the players they support and permanently follow,” stated Bobby Durbac, General Manager of Durby Sports Marketing. ” Out involvement in the project for the third year running alongside a multinational company of the stature of panini mean a great honor and represents an acknowledgment of the quality and level of professionalism in the services provided by DSM. At the same time, it is a powerful incentive to keep the bar high and it compels us to constantly go beyond our limits,” added Bobby Durbac.
07 mar 2017 12:00
